by Cristian De Nardo | Apr 12, 2021 | Marketing
Whenever I’m driving and see a Herb Chambers billboard, I smile. Image Source At this point, I can recognize the short, humorous, memorable ad copy as a Herb ad without even needing to see the brand name. And, after years of seeing those ads, I feel like I...
by Cristian De Nardo | Apr 12, 2021 | Marketing
In 2020, I looked up more recipes than I ever have. Mostly Italian if you’re wondering. I also spent a lot of time watching videos on YouTube, letting the autoplay feature take me down a rabbit hole of videos covering all kinds of topics. Most consumers were...
by Cristian De Nardo | Apr 9, 2021 | Marketing
Choosing the right pricing for your product is a little bit like Goldilocks. Too high, and you risk alienating a large majority of your potential customers. Too low, and you likely won’t have enough revenue to run a sustainable business. Plus, consumers might...
by Cristian De Nardo | Apr 9, 2021 | Marketing
Since its inception in 2009, real-time bidding (RTB) has become one of the most popular ways to purchase ad inventory online. But even for experienced marketers, this type of programmatic advertising can be a very confusing concept. I, for one, get intimidated just by...
by Cristian De Nardo | Apr 8, 2021 | Marketing
When you’re developing or launching a new product, service, or business, you’ll want to have a general sense of how receptive your target market will be to it. Typically, this is done through extensive market research — and one key component of the...
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