by Cristian De Nardo | Dec 23, 2020 | Marketing
On January 9, 2007, Steve Jobs unveiled the iPhone in one of the most captivating product launches in history. Indeed the iPhone was a revolutionary product, but it wasn’t the iPhone that inspired thousands of people to camp out in the cold over night. It was Jobs’...
by Cristian De Nardo | Dec 23, 2020 | Marketing
Companies are still struggling to improve the reach and reliability of personalized data about potential clients and customers. Part of the problem is supply — bigger data volumes offer greater insight around B2B and B2C buying preferences both immediately and over...
by Cristian De Nardo | Dec 22, 2020 | Marketing
Whether it’s International Cat Day, Pizza Day, or Talk Like a Pirate Day, it seems like the internet is celebrating a holiday almost every day. Odds are, you don’t celebrate all of these social media holidays. Think about it. When was the last time you saw...
by Cristian De Nardo | Dec 22, 2020 | Marketing
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it’s time to change that. Commonly held opposing viewpoints are: PPC is too complex, and SEO is too slow. (For the record, I don’t agree.) When these two teams...
by Cristian De Nardo | Dec 22, 2020 | Marketing
Did you know that there are more than 600 million blogs on the internet, and that 77% of web-surfers read blogs regularly? Blogging has exploded since its humble beginnings in the 1990s, and many people today interact with blogs frequently if not daily. By setting up...
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