by Cristian De Nardo | Dec 15, 2020 | Marketing
When it comes to generating traffic and brand awareness, digital advertising is the way to go. It’s surpassing traditional advertising, and Google is a huge reason why. As one of the biggest digital advertising platforms, Google is responsible for 37.2% of total...
by Cristian De Nardo | Dec 15, 2020 | Marketing
In the beginning of 2019, people were tweeting pictures of razors submerged at the bottom of their toilet bowls. No, this wasn’t a wacky teen challenge to make dads late for work. It was a protest against Gillette’s latest advertisement, one that confronts toxic...
by Cristian De Nardo | Dec 14, 2020 | Marketing
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Cliché: A picture is worth a thousand words. Fact: HubSpot’s pictures are worth 120 thousand...
by Cristian De Nardo | Dec 14, 2020 | Marketing
The pitch deck is a staple of modern entrepreneurship — folded into the startup survival process. As a growing business, how compelling and intriguing yours is can be the difference between getting the capital you need to get off the ground and getting buried before...
by Cristian De Nardo | Dec 14, 2020 | Marketing
We demand a lot from logos. They have to be simple, yet still convey the ethos of the brand in a way that resonates with consumers. They have to be timeless and distinct, but still modern and consistent with contemporary graphic design trends. It’s a lot to ask...
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