by Cristian De Nardo | Dec 17, 2020 | Marketing
When I’m looking for a business that will have what I need, whether it’s food or office supplies, I use Google Maps. I know that the search results will give me enough information to pick the best option, like reviews, ratings, photos, and location information. I’m...
by Cristian De Nardo | Dec 17, 2020 | Marketing
As a marketer, I’d like to believe all my marketing efforts are high-impact. Unfortunately, that isn’t always the case. Consider the blog post that resulted in 25 views, and 0 leads — or the Facebook campaign that totally flopped, with a much lower ROI...
by Cristian De Nardo | Dec 17, 2020 | Marketing
Stores and websites aren’t a mishmash of products with no discernible organization for a reason. People want a sense of direction and a positive customer experience, even when they are “just browsing.” They also want to know they are in good hands when it comes to the...
by Cristian De Nardo | Dec 16, 2020 | Marketing
This morning, as usual, I started my day by checking my emails. While this process doesn’t usually excite me and is just my method for waking up, I came across a subject line that made my heart race with excitement: Knowing that I would be starting my day with a...
by Cristian De Nardo | Dec 16, 2020 | Marketing
After months of working on a marketing campaign, nothing’s worse than realizing you aren’t seeing the results you expected. Unfortunately, many of us have been there. We’ve put all of our creative effort, time, and numerous resources into a campaign...
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