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How COVID-19 Could Shift Holiday Shopping Behaviors This Year [New Data]

by Cristian De Nardo | Nov 24, 2020 | Marketing

In 2020, B2C businesses all over the world pivoted their strategies as consumers dealt with the COVID-19 pandemic. Not only did the pandemic force people to live and work strictly from home, but it also put a financial burden on many households and businesses. Now, as...

What Are Website Traffic Exchange Sites? (And Why You Shouldn’t Use Them)

by Cristian De Nardo | Nov 24, 2020 | Marketing

Traffic matters. The more traffic your website generates, the greater your chances of capturing visitor interest, encouraging user action and generating sales. So it’s no surprise that traffic remains a top priority no matter what kind of site you run. As noted by a...

Customer Experience Could Be The Reason Your Online Shoppers Aren’t Converting

by Cristian De Nardo | Nov 24, 2020 | Marketing

All humans — including your customers — are emotional creatures. That’s why it’s so important to make sure every interaction customers have with your company a memorable one — so memorable that they’ll want to recommend your business to a friend, family member, or...

The Simplified Guide to Google’s RankBrain Algorithm

by Cristian De Nardo | Nov 23, 2020 | Marketing

Not long ago, if you wanted to find a place to eat, you needed to search for a term like “Boston restaurants”. But, today, you can instantly find a good restaurant that’s nearby if you just search for the term, “Where should I go for dinner?” That’s because Google is...

What Are Direct Costs & How Do They Differ From Indirect Costs?

by Cristian De Nardo | Nov 23, 2020 | Marketing

It’s surprisingly inexpensive to start a business today — as little at $5,000, reports Fortunly. However, as encouraging as that is to aspiring business owners, the costs to run that business every day are a bit more complex. Before research and development, and...
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