by Cristian De Nardo | Nov 23, 2020 | Marketing
If digital and traditional marketers faced off in a debate about whose promotional philosophy is superior (which would probably get more heated than an NSYNC versus Backstreet Boys dispute), one of the points digital marketers could hang over traditional...
by Cristian De Nardo | Nov 23, 2020 | Marketing
Measuring the effectiveness of digital marketing is one of the greatest challenges facing organizations today. The trouble is, when most marketers hear “digital analytics,” they tend to think of the metrics you’d typically associate with a simple web...
by Cristian De Nardo | Nov 23, 2020 | Marketing
Do you remember your first A/B test you ran? I do. (Nerdy, I know.) I felt simultaneously thrilled and terrified because I knew I had to actually use some of what I learned in college for my job. There were some aspects of A/B testing I still remembered — for...
by Cristian De Nardo | Nov 23, 2020 | Marketing
HubSpot was founded during a time when people were under constant attack from aggressive outbound marketing tactics. I’m sure nobody misses the unwanted ads, spam emails, and cold calls that used to interrupt their day back in the mid-00s. Ad retargeting...
by Cristian De Nardo | Nov 23, 2020 | Marketing
Buyers don’t think like marketers or salespeople. Anyone who works in these departments can admit that. More importantly, buyers don’t think like each other either. Each consumer follows their own set of buying patterns, whether they recognize it or not....
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