by Cristian De Nardo | May 5, 2020 | Marketing
Marketers have a secret — we hate our CMSes. Research from HubSpot found that the vast majority of marketers are unhappy with their CMS, with an NPS of -65. No, that’s not a typo. Let that sink in — negative 65. What’s going on? When businesses are just...
by Cristian De Nardo | May 5, 2020 | Marketing
A few years ago I was at one of those Big Group Dinners with my marketing team and our clients. There were about 15 of us. I liked the group, but I do not like Big Group Dinners — because at Big Group Dinners you eat and drink too much and you have to pretend...
by Cristian De Nardo | May 5, 2020 | Social Media
Want better results from your Facebook advertising? Wondering how to reach more people who look like your top customers? In this article, you’ll discover how to create and scale high-intent lookalike audiences with Facebook ads. Why Increasing the Lookalike...
by Cristian De Nardo | May 4, 2020 | Marketing
Nothing about running an ecommerce business is straightforward or easy. The goal is, of course, to present a product on your ecommerce website, entice buyers to purchase through ecommerce marketing, and then process payments. This is how even the most basic ecommerce...
by Cristian De Nardo | May 4, 2020 | Marketing
Optimizing your website to generate leads is a no-brainer. But unfortunately, it’s not as simple as throwing a “Click Here” button on your home page and watching the leads pour in. Instead, marketers and designers need to take a more strategic...
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