by Cristian De Nardo | May 4, 2020 | Marketing
Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we...
by Cristian De Nardo | May 4, 2020 | Marketing
It’s can be difficult to find the ideal candidate for a specific position — in fact, in 2018 almost 75% of employers struggled to fill positions with the right candidates. Regardless of the state of the economy and your talent pool, to succeed long-term, your...
by Cristian De Nardo | May 4, 2020 | Marketing
Your audience no longer wants you to buy their attention — they want you to earn it. This means lead generation strategies need to be revamped across the industry to better meet the needs of target markets. The first step in this evolution is to create compelling...
by Cristian De Nardo | May 4, 2020 | Marketing
You’ve done it. You provided valuable content to your readers and they’ve converted into leads. Now, it’s time to nurture these leads into opportunities for your sales team. Trouble is, cutting through the inbox clutter isn’t an easy feat. And...
by Cristian De Nardo | May 4, 2020 | Marketing
As companies adopt inbound marketing as a way to generate more leads, the importance of having an effective lead nurturing strategy becomes very clear. In most cases only a relatively small percentage of your inbound leads will be ready to make an immediate purchase,...
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