by Cristian De Nardo | Nov 12, 2019 | Marketing
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social...
by Cristian De Nardo | Nov 12, 2019 | Marketing
How did your grandparents, parents, and younger siblings grow up gossiping about the latest party? I bet they’d all have different answers. Don’t believe me? Let’s take a trip back in time. First, we sent letters. If you think handwriting a card took a long time,...
by Cristian De Nardo | Nov 12, 2019 | Marketing
In the content marketing industry, setting objectives can be a double-edged sword. On the one hand, constantly raising the bar can incentivize your team to sustain your growth rate over long periods of time. But on the other hand, it can also incentivize your team to...
by Cristian De Nardo | Nov 12, 2019 | Marketing
In many ways, marketing is a game of trend watching. The marketer who’s best at spotting and using trends earns their business market share, brand recognition, and ultimately, revenue. But how do you search for trends? And where do you start? Well, since they own...
by Cristian De Nardo | Nov 12, 2019 | Marketing
To thrive as a small business, you need press coverage. But, unfortunately, coverage doesn’t just come naturally — you need to work for it. Enter: The press release. Press releases are important for increasing your brand awareness and helping your public...
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