by Cristian De Nardo | Jul 18, 2019 | Marketing
Let’s say you have an amazing new product — you’ve created a software that recommends the perfect pizza toppings for your personality, and you’re excited to share your business with the world. Unfortunately, you have no idea how to share this...
by Cristian De Nardo | Jul 18, 2019 | Marketing
All search engine algorithms are driven at least in part by links, which makes link building an essential aspect of SEO. It’s also a cost-effective marketing principle that, when done right, allows you to essentially advertise on other reputable websites for...
by Cristian De Nardo | Jul 18, 2019 | Marketing
Spend any amount of time searching the hashtag #PRFail on Twitter and you won’t struggle to find journalists lamenting about all of the bad PR pitches they received this week. The relationship between journalists and PR professionals is complicated. While PR...
by Cristian De Nardo | Jul 17, 2019 | Marketing
How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for...
by Cristian De Nardo | Jul 17, 2019 | Marketing
Whenever you launch a new marketing campaign, you should test whether the cost of the project is helping or hurting your company. To determine something’s profitability, many marketers look at ROI — or return on investment. At the most basic level, ROI...
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