by Cristian De Nardo | Jul 17, 2019 | Marketing
Women have been talking about the glass ceiling for years … but have you heard about the glass cliff? This phenomenon describes how women who do finally shatter the proverbial glass ceiling are promoted or appointed during times of company strife — when...
by Cristian De Nardo | Jul 17, 2019 | Social Media
Are you selling products on Instagram? Wondering how to create Instagram posts that interest shoppers? In this article, you’ll discover four ways to showcase and promote your products on Instagram. First, Attract an Audience That’s Likely to Convert To...
by Cristian De Nardo | Jul 16, 2019 | Marketing
The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. They’re capable of exposing others to your message and getting the buzz started — but only if...
by Cristian De Nardo | Jul 16, 2019 | Marketing
You can’t go anywhere these days without hearing about the elusive, purportedly mystical powers of influencer marketing. But is this buzzword-laden tactic actually worth your time and energy? According to a recent study comprised of marketers from a variety of...
by Cristian De Nardo | Jul 16, 2019 | Marketing
Many founders make the same mistake in the early days of their companies — instead of building an integrated tech stack, they use a bunch of disconnected tools because these tools are cheap, or maybe even free. I know because I made this mistake. I started my...
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