by Cristian De Nardo | Mar 10, 2021 | Marketing
The irony doesn’t escape me that I’m currently writing a “How to” guide on … “How to” guides. Fortunately, I’ve had my fair share of experiences writing How to guides for HubSpot over the years — some of my favorites include...
by Cristian De Nardo | Mar 10, 2021 | Marketing
If you’ve ever been in charge of gathering reports for your marketing team, then you know there are a plethora of metrics you can measure. One metric that you might not think to use for several channels is share of voice. However, this is a versatile metric that...
by Cristian De Nardo | Mar 9, 2021 | Marketing
We know that growing a business can feel like a constant juggling act: from driving sales and managing a team, to prioritizing product roadmaps and keeping customers happy. Founders are often forced to step away from building their business and consider the numbers...
by Cristian De Nardo | Mar 9, 2021 | Marketing
Gen Z has the fastest-growing buying power of any generation — but it’s still one of the most misunderstood and challenging age groups to market to. While previous generations can be generally be persuaded to buy products through brand loyalty, fear of...
by Cristian De Nardo | Mar 9, 2021 | Marketing
When Instagram Reels first launched, many users treated it like TikTok 2.0. They posted their videos on TikTok first, then reuploaded that same content to Reels. Now, Instagram is saying, “Hey, stop that.” On its creators’ account, the company...
by Cristian De Nardo | Mar 8, 2021 | Marketing
Here’s a cliche among digital marketers: search engine optimization (SEO) isn’t what it used to be. Here’s a true statement you don’t hear as often: your SEO strategy for 2021 shouldn’t focus on keywords. These days, most businesses...
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