by Cristian De Nardo | Mar 8, 2021 | Marketing
When the COVID-19 pandemic began, many consumers raced online to buy products they couldn’t get in-store. And, by July 2020, global retail ecommerce sites cumulatively saw a record 22 billion monthly visits. As brands scrambled to offer more products and...
by Cristian De Nardo | Mar 5, 2021 | Marketing
Did you know that the first video published on YouTube was only 18-seconds long? Since launching in 2005, the video giant’s founders have learned time and time again that content doesn’t need to be long to engage audiences. Now, following a five-month beta...
by Cristian De Nardo | Mar 5, 2021 | Marketing
Have you ever shopped for something online, compared prices, and read reviews until you knew you were making the right decision? That’s similar to what businesses do when they need to purchase something as well, except it’s a slightly more formal process....
by Cristian De Nardo | Mar 5, 2021 | Marketing
As a marketer, you might be focused on creating organic content most of the time. But you should keep in mind that paid advertising is just as important. When you manage the paid ads for your business, you can go through individual ad managers such as Google Ads or...
by Cristian De Nardo | Mar 5, 2021 | Marketing
Have you ever been playing a game with your loved ones and you have to look around to suss out the competition? Whether you currently own or you’ re looking to start your own business, you need to do the same thing. A competitive analysis will help you identify...
by Cristian De Nardo | Mar 3, 2021 | Marketing
Determining which parts of your marketing efforts drive conversions and sales can be one of the messiest areas of marketing. But it’s also one of the most important — assuming you want to increase ROI, revenue, brand awareness, conversions, campaign success, and...
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