by Cristian De Nardo | Mar 3, 2021 | Marketing
When you hear the word advertising, what comes to mind? Do you think of banner ads on your favorite website? Those hilarious Super Bowl commercials? The billboards along the highway or posters in the subway stations? While most of us have a pretty good idea of what...
by Cristian De Nardo | Mar 3, 2021 | Marketing
Let’s say your company decided to invest in a website redesign to improve lead generation, and you’re responsible for managing the project. Naturally, one of the first questions you ask is, “How much is this website redesign going to cost?” The...
by Cristian De Nardo | Mar 3, 2021 | Marketing
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with...
by Cristian De Nardo | Mar 3, 2021 | Marketing
If you’ve ever been in charge of running ads for a business, I’ll bet you’ve wondered how to get cold audiences to interact with your ads. It’s the age-old problem of online advertising. With Facebook ads, one of the best ways to target a cold...
by Cristian De Nardo | Mar 2, 2021 | Marketing
Chances are, you’ve probably spent an afternoon falling down a rabbit hole of YouTube videos. I certainly have, and I think I’d be pretty embarrassed to see the total amount of time I’ve spent on the platform. While it’s a great source of entertainment, YouTube...
by Cristian De Nardo | Mar 2, 2021 | Marketing
“Hey, would you mind sending a follow-up email?” You’re already barely keeping up with your workload when you get the dreaded, last-minute email request. With everything else on your plate, you now need to pause to get that second email out the...
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