by Cristian De Nardo | Mar 2, 2021 | Marketing
A few years ago on Thanksgiving, my entire family flew to my sister’s house, except for me. I couldn’t afford the plane ticket, so I stayed home. When I looked at their pictures on Facebook, I was upset that I missed out on the trip. That concept is called...
by Cristian De Nardo | Mar 1, 2021 | Marketing
In the SaaS industry, the most successful companies prioritize the retention of their existing customers over the acquisition of new customers. Why? Because SaaS companies charge a monthly subscription, so in order to turn a profit, they need their customers paying...
by Cristian De Nardo | Mar 1, 2021 | Marketing
Many businesses find social media overwhelming — there are so many networks available, and they’re always adding new features for you to learn and integrate into your plan. If you don’t have a full-time team of social media experts at your disposal, your success...
by Cristian De Nardo | Feb 25, 2021 | Marketing
Using a video editing app is critical for creating a winning video marketing strategy. And if you’re reading this blog post, chances are you already know you should incorporate more video content into your marketing, especially after the rise of remote...
by Cristian De Nardo | Feb 25, 2021 | Marketing
Dictionary.com defines marketing as, “the action or business of promoting and selling products or services, including market research and advertising.” If you work in a marketing role like I do, it’s probably difficult for you to define marketing...
by Cristian De Nardo | Feb 24, 2021 | Marketing
Local search is powerful for small businesses: 46% of all Google searches are looking for local information, which means if your business isn’t optimized for local search, you could be missing out on potential customers who are ready to shop in your area. In...
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