by Cristian De Nardo | Jan 27, 2021 | Marketing
Whether you’re just starting out with content marketing or you’ve been using the same approach for a while, it never hurts to revisit your content strategy plan — to make sure it’s up-to-date, innovative, and engaging for your prospects and...
by Cristian De Nardo | Jan 26, 2021 | Marketing
Did you know that landing pages have the highest conversion rate at 23% than other types of signup forms? It’s true, but landing pages don’t convert visitors to leads all by themselves. If they don’t have attractive and compelling offers behind them, they...
by Cristian De Nardo | Jan 26, 2021 | Marketing
Wouldn’t it be great if creating infographics was as simple as writing regular old text-based blog posts? Unfortunately, making visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word....
by Cristian De Nardo | Jan 26, 2021 | Marketing
You know LinkedIn — the professional, polished, responsible sibling of the social media sphere. Considering the social network has 722 million+ members, you almost certainly already have a profile. The stats about its effectiveness and usage are...
by Cristian De Nardo | Jan 26, 2021 | Marketing
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”...
by Cristian De Nardo | Jan 26, 2021 | Marketing
While Google keeps us on our toes with all the algorithm updates they keep rollin’ out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Well, the need to do keyword research has stayed...
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