by Cristian De Nardo | Jan 26, 2021 | Marketing
When it comes to building a memorable brand, it’s all about consistency. When you’re shopping for your favorite cereal or coffee at the grocery store, you want to be able to spot it from a mile away. The best brands stick in our brains because their...
by Cristian De Nardo | Jan 26, 2021 | Marketing
When was the last time you ran a competitive analysis for your brand? And most importantly, do you know how to do one efficiently? If you’re not sure, or if the last “analysis” you ran was a quick perusal of a competitor’s website and social...
by Cristian De Nardo | Jan 26, 2021 | Marketing
Nowadays, significant career shifts are as prevalent as they’ve ever been. Some people want to assume a different degree of responsibility. Some want to pursue a passion they’ve put on hold for too long. And some flat-out need a change of pace. It’s...
by Cristian De Nardo | Jan 26, 2021 | Marketing
You need it for networking, job recruitment, downloading resources, transferring files, setting reminders, meeting with colleagues, and so much more. Even with the rise of office chat platforms, you still depend on email for a surprising number of things. But...
by Cristian De Nardo | Jan 26, 2021 | Marketing
Products are never just products, right? Coca-Cola is more than a soda. Starbucks is more than a coffee. Ray-Ban is more than a pair of sunglasses. Glossier is more than a tube of concealer. Interacting with these products provide experiences, and we buy them with...
by Cristian De Nardo | Jan 26, 2021 | Marketing
Effective marketing is difficult to get right. Between creative demands, budget limits, and channel decisions, marketers have a lot to juggle when developing their marketing strategy. The biggest determinant of effective marketing, however, is your audience. If you’re...
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