by Cristian De Nardo | Nov 6, 2020 | Marketing
In an ideal world, you’d know just how your product or business idea would be perceived before it’s released. This knowledge could help you make alterations to what you’re offering for the best possible reception, and better inform your sales...
by Cristian De Nardo | Nov 5, 2020 | Marketing
A couple weeks ago, my brother Max sent me his resume in a text message, and asked me to ‘spruce it up a bit’ for him. Undoubtedly, I needed to do more than copy-and-paste the text into a Word document. To truly stand out, I knew the resume needed to...
by Cristian De Nardo | Nov 5, 2020 | Marketing
We all know that traffic alone doesn’t pay the bills. Ultimately, our traffic must do its job to convert prospects who have problems that we can solve. One way of getting the right people into the pipeline is by creating compelling content offers that...
by Cristian De Nardo | Nov 5, 2020 | Marketing
This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. As our three-part series comes to an end, there’s one last question (or two) we need to address: Does...
by Cristian De Nardo | Nov 4, 2020 | Marketing
Everyone can acknowledge the importance of a mobile-friendly website, especially after Google’s Mobilegeddon algorithm update. Mobile optimization is here to stay, and it’s demanding more and more of businesses and their websites. But mobile optimization...
by Cristian De Nardo | Nov 4, 2020 | Marketing
I can guarantee you that this article will be absolutely eye-opening. It will provide actionable, research-backed insight that’s proven to take your marketing copy from mind-numbing to mind-blowing. I know what you’re thinking — “Wow! The language...
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