by Cristian De Nardo | Oct 7, 2020 | Marketing
Are you in the market for your new account-based marketing (ABM) software? If so, then you’ve come to the right place. Account-based marketing means catering your message to the top decision-makers for target accounts with a blend of marketing of sales tactics —...
by Cristian De Nardo | Oct 7, 2020 | Marketing
As marketers, we’ve become experts in our target audiences. We know their typical demographic, what they like, the platforms they spend time on, and what they value in a product. But unlike sales reps — who talk to and learn from our biggest prospects each day —...
by Cristian De Nardo | Oct 7, 2020 | Marketing
To understand what the term “trading up” means, let’s start with a scenario. You wake up early and jog to the Starbucks on the corner of your street. There, you wait in line to order a pumpkin-spiced latte, as you skim emails on your iPhone....
by Cristian De Nardo | Oct 6, 2020 | Marketing
As marketers, we all want to climb the career ladder as quickly as possible. But if you’re going to become a marketing manager one day, you first need to learn what the role demands. Moving up in ranks means becoming more involved in the marketing process,...
by Cristian De Nardo | Oct 6, 2020 | Marketing
Everyone wants to be #1 … especially when it comes to marketing. Reaching the top of search engine results and creating content that becomes viral is a marketer’s dream — but it’s often not that simple. Creating good, high-quality marketing campaigns...
by Cristian De Nardo | Oct 6, 2020 | Marketing
Do you know how you have siblings, cousins, aunts, and uncles? Well, brands kind of do too — only their fellow brands probably don’t get way too aggressive about the conspiracy theories they believe in while everyone’s just trying to enjoy Thanksgiving...
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