by Cristian De Nardo | Oct 6, 2020 | Marketing
When I go to bed every night, I have to set about five alarms for the morning. I’m just the type of person that needs a lot of reminders to wake up on time. In a similar vein, marketers use reminder advertising to stay top-of-mind with potential customers. And...
by Cristian De Nardo | Oct 6, 2020 | Marketing
What makes a blog post bad? There are lots of reasons a blog post could be less-than-perfect. Poor formatting. Poor grammar. Poor word choice. Poor shareability. The most pervasive problem? Poor flow. The post jumps from one idea to the next to the next and...
by Cristian De Nardo | Oct 4, 2020 | Marketing
With 80% of Instagram users following at least one business, it makes sense you want to increase your own visibility and reach on the platform — but with such immense competition, it can be a difficult task to accomplish. Fortunately, there are a few specific...
by Cristian De Nardo | Oct 3, 2020 | Marketing
One of the most frequent questions we get from aspiring and current inbound marketers is, “How do you manage all of that content?” When we tell them we use an editorial calendar, the next question is often, “Oh, how much does that cost?”...
by Cristian De Nardo | Oct 2, 2020 | Marketing
My favorite part of the writing process is when my editor reviews my work. By the time I’ve submitted the first draft of most of my blog posts, I’ve invested so much time and effort into my piece that I’m too emotionally attached to it. I need to distance myself from...
by Cristian De Nardo | Oct 1, 2020 | Marketing
Emails. Social media posts. PPC campaigns. Wait — another email. Don’t miss that new lead that just downloaded your online course! The life of a marketer or business owner is busy. Your brain is constantly swirling with ideas, which doesn’t help you get to the bottom...
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