by Cristian De Nardo | Apr 13, 2023 | Marketing
Your company’s value proposition is the core of your competitive advantage. It clearly articulates why someone would want to buy from your company instead of a competitor. So how do you actually write a value proposition statement that’s strong enough to...
by Cristian De Nardo | Apr 12, 2023 | Marketing
Independence, flexibility, and unlimited financial potential — these are all inviting parts of a freelancing lifestyle. This is especially attractive for employees who want more from their workplace. But, there’s still some mystery surrounding the enigmatic career...
by Cristian De Nardo | Apr 11, 2023 | Marketing
To understand human-centered design, let’s start with what it isn’t. Imagine you work at a gaming design company, and one day your boss comes to you and says, “Teenagers these days — they need to get off their phones. Let’s design a crossword-puzzle board game...
by Cristian De Nardo | Apr 10, 2023 | Marketing
AI has gone mainstream, and it’s slowly creeping into the day-to-day lives of marketers. Although this technology is still in its early stages, it’s already changing how we work. With the help of AI-powered tools, marketers can automate a variety of tasks,...
by Cristian De Nardo | Apr 7, 2023 | Marketing
Today, 27% of small businesses don’t have a website. In today’s digital world that’s a huge mistake. What’s holding them back? The top reasons are cost and lack of technical know-how. In today’s digital world, having a business website isn’t an option —...
by Cristian De Nardo | Apr 7, 2023 | Marketing
According to a recent survey, 70% of customers rely on expert and insider advice. That’s right — that means most people trust bloggers more than celebrities, journalists, or politicians. But how do you get people to fall in love with your blog in the first...
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