by Cristian De Nardo | Apr 6, 2023 | Marketing
Sitemaps are one of SEO’s oldies but goodies. In fact, they’re one of the most important elements of SEO, because they help Google and other search engines find the pages on your website. Not to mention they also help you rank better, because Google is...
by Cristian De Nardo | Apr 5, 2023 | Marketing
If you ask 10 different B2B marketers what “demand generation” means, you’ll get 10 different answers. Unfortunately, there are a lot of misconceptions about demand generation in B2B marketing. In this guide, we’ll clear up the confusion. You’ll get...
by Cristian De Nardo | Apr 5, 2023 | Marketing
Marketers engage with customers on more channels than ever before. Whether you’re working with influencers or posting short-form videos, it makes marketing attribution essential for continued results. This is because the buyer’s journey is far from linear....
by Cristian De Nardo | Apr 4, 2023 | Marketing
There’s nothing quite like a sudden Google algorithm update to leave you feeling equally confused and concerned. It seems as though search engines like Google wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly...
by Cristian De Nardo | Apr 3, 2023 | Marketing
Video is more important to consumers now than ever before. Our annual State of Video Marketing survey with Wyzowl shows that 91% of businesses use video as a marketing tool, more than any of the previous years since the surveys started. While video isn’t going...
by Cristian De Nardo | Mar 29, 2023 | Marketing
Today’s consumers have a lot of power. They can research your product or service and make purchase decisions entirely on their own. Moreover, rather than talking to one of your sales reps, they’re more likely to ask for referrals from members of their...
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