It’s a well-known fact that colors can influence mood — consider how you feel differently when you enter a bright orange room, versus a muted gray.

But did you know color also plays a major factor on your customer’s first impressions of your brand? People generally make up their minds on how they feel about a product within the first 90 seconds — and about 62-90 percent of their assessment is based on colors alone.

The right colors can engage your audience and showcase your brand’s individuality in a way words cannot. To stand out against your competitors, and to ensure consistency across all your marketing materials, it’s critical you put time and effort into creating an impressive color palette.

A color palette can help you ensure uniformity across your website, promotional materials, social media content, and more. This consistency is key to attracting and retaining a loyal audience across all your platforms and channels.

Now, you might be thinking — great, I’m convinced. But how do I get started? To make it easy for you, we’ve compiled 14 unforgettable color palettes to help you design your own.

Pastel Color Palette

#BAF2BB, #BAF2D8, #F2BAC9, #F4F7F9, #F4F39A

Blue Color Palette

#161925, #23395B, #406E8E, #8EA8C3, #CBF7ED

Green Color Palette

#E3EECD, #ACD1B6, #71A596, #40676E, #408E61

Red Color Palette

#E96166, #C53538, #963543, #FDA696, #FDCDD1

Purple Color Palette

#4A4063, #CCB8D6, #513E43, #783F8E, #49275B

Brown Color Palette

#EFE0B9, #524636, #B7521E, #643B0F, #E4B04A

Gold Color Palette

#E2953D, #524636, #AC7330, #B19A78, #DBC2A4

Pink Color Palette

#870040, #CE4A87, #FF82BF, #F7CFE1, #DBC2A4

Fall Color Palette

#D8C9CB, #96A88E, #A75037, #753740, #DB9C77

Spring Color Palette

#EBDFE7, #CCC2CD, #81A190, #A2C0A0, #DBE8D9

Winter Color Palette

#493319, #907F60, #C7CCD3, #F0F1F2, #9D0200

Autumn Color Palette

#DB9C77, #A75037, #6F3B48, #F3E4DF, #60958B

Summer Color Palette

#F7E06C, #F8CED2, #ED5B46, #8BD0B4, #D8EEE7

Sunset Color Palette

#983275, #811D5E, #FD2F24, #FF6F01, #FED800

Color Palette Generators

To gain further inspiration or create unique color palettes for yourself, you might consider using an online color palette generator. Color palette generators are extraordinarily helpful — they suggest colors that look good together, and even provide the hex color numbers, so you can plug the colors directly into a program like Photoshop.

Before you begin your next design project, you might want to try generating different palettes of your own using one of these free online tools:

• Coolors
• Canva
• Colormind
• ColorSpace