Connecting with your audience on social media might seem as simple as a post and a follow, but it’s actually a lot more complex. Twitter as a marketing tool can apply to PR, thought leadership, brand building, and lead generation. Selling on Twitter takes some skill and practice, but it’s a viable platform for growing your business that is definitely worth the effort.
![Download Now: How to Use Twitter for Business [Free Kit]](https://no-cache.hubspot.com/cta/default/53/190da11f-58c6-41d5-a397-843618741e09.png)
What can I sell on Twitter?
The short answer is: Anything! The great thing about social media marketing is that it can be used to sell such a wide variety of products. There’s a lot of business to be done on the internet across many channels. There is a niche somewhere on the web for anything you may have to sell. To tap into your niche and sell on Twitter like the pros do, follow these best practices.
The internet can be unpredictable, but there are some specific actions you can take to make sure you get a positive ROI from using Twitter. No sale is guaranteed, but utilizing some of these best practices will help you get the most out of Twitter as a tool for sales.
1. Interact with your audience.
Social media was created for people to be social, so don’t be shy! Respond to your mentions and retweets, do Q&A sessions, and be active with not just your followers but other relevant people in your industry. This helps build interest and trust that will encourage your audience to participate in the conversation, too.
2. Share things your market is interested in
Your stream of tweets shouldn’t only be about what you are selling. Users will be more likely to follow you if they see that you are sharing content they want to see and posts they can relate to. And the more eyes you can get on your profile, the more potential leads you’ll have.
3. Monitor your company’s reputation.
Keep track of what users are saying about your business online with routine social listening. Anytime you or your product is mentioned, check out what is being said so that you’re aware of how people are discussing it. Analyze the information for any helpful insight to improve what might be preventing leads from becoming customers.
4. Be consistent.
The Twitter algorithm favors users who tweet frequently and consistently. To help you do this, there are a lot of social media management tools that allow you to schedule posts in advance. This way, you don’t feel pressured to open the app everyday and think of something new and insightful to say. A scheduling app can keep your Tweets consistent, which means your leads will stay consistent, too.
5. Take feedback.
Don’t just watch what users are saying about your business or your product, actually listen. Customers who have had a negative or positive experience may voice their opinion on Twitter. Take the free feedback you would usually need to pay a focus group for and apply changes that can improve your sales.
6. Stay updated on industry news.
Stay on top of big (or small) changes in your industry by checking Twitter frequently. For example, if you heard that your competitor made a big announcement but you don’t know the details, search on Twitter for the competitor’s name to find out the latest news and what people have to say about it. Twitter’s real-time updates are great for getting wind of big news before it’s even published across the web. This upper hand will inform you of ways to gain more sales over the competition.
Social media has grown immensely as a business tool which means you will always be behind the competition if you’re not using it. In fact, Twitter’s monetizable daily active users (mDAU) amounts to 206 million people. That’s a ton of opportunities to sell on the platform. Some of those users could fall within your target audience. Unfortunately, a large following alone doesn’t guarantee sales, so use these tips to best take advantage of the platform for business revenue.
Using Twitter as a platform for selling your product can be really effective if you do it right. It’s not just about building a big following or promoting the most content. Focus on the following tips to improve your sales through Twitter.
1. Have a plan.
Don’t dive into selling on Twitter blindly. Create a strategy for Twitter marketing that works for you and your product and then execute it.
2. Determine which trends and hashtags will benefit you.
You don’t need to go viral in order to be seen, but you do need to put yourself in a position to be found. Following relevant popular trends and using hashtags will put your profile in front of the users that are seeking your content.
3. Build a great profile.
It’s easy to completely customize your Twitter profile with adjustments that fit your product. Even your “handle” doesn’t necessarily have to simply be the name of your business, it could be related to your product or your branding. And this also includes having a special pinned tweet that you want to call attention to as part of your profile.
4. Establish a personality.
Are your tweets going to be humorous? Serious? Lighthearted? Memes? Decide what you want users to see from your brand and how you want your Twitter profile to express it.
5. Connect with influencers or relevant followers.
Find people who are changemakers in your industry and keep up with them. Continuously check on what they are saying and decide what collaborations could benefit your business. For example, co-branding partnerships are a mutually beneficial offer you could make to another successful brand that you connect with on Twitter.
6. Mind your following to follower ratio.
Believe it or not, the myth that users care about your follow-back ratio is actually true. It’s a signal of the success of your account, so be more selective about which users you choose to follow.
7. Don’t be afraid of promotions.
Twitter ads are an awesome tool that you should take advantage of. They are a smart way to promote your brand and your product once you target the correct audience.
Use Twitter Effectively as a Selling Tool
Different social media platforms require different strategies to be effective. For instance, Twitter is focused on text while Instagram is focused on media. Consider the unique aspects of Twitter as a platform and use them to your advantage as you’re developing a strategy. Social media is an important tool for selling your product that can’t be ignored as you continue to grow your business.
Editor’s note: This post was originally published in October 2009 and has been updated for comprehensiveness.
I constantly spent my half an hour to read this website’s articles every
day along with a mug of coffee.
Thank you for every other informative web site. Where else may just I get that type of information written in such an ideal means? I’ve a venture that I am simply now running on, and I have been on the look out for such info.|
Somebody essentially lend a hand to make critically articles I might
state. This is the very first time I frequented your website page
and to this point? I surprised with the analysis
you made to make this actual submit incredible. Great activity!
I seriously love your website.. Great colors & theme. Did you make this site yourself? Please reply back as I’m hoping to create my very own website and would love to find out where you got this from or exactly what the theme is called. Kudos!
Hmm is anyone else experiencing problems with the images on this blog loading?
I’m trying to find out if its a problem on my end or if it’s the blog.
Any feedback would be greatly appreciated.
My coder is trying to convince me to move to .net from PHP.
I have always disliked the idea because of the costs.
But he’s tryiong none the less. I’ve been using WordPress on a variety of websites for
about a year and am anxious about switching to another platform.
I have heard very good things about blogengine.net. Is there a way I
can transfer all my wordpress posts into it? Any kind of help would be really appreciated!
I’m really enjoying the design and layout of your website.
It’s a very easy on the eyes which makes it much
more enjoyable for me to come here and visit more often.
Did you hire out a designer to create your theme?
Exceptional work!
Right away I am going away to do my breakfast, once having
my breakfast coming yet again to read other news.
Very great post. I simply stumbled upon your weblog and wanted to
mention that I’ve truly loved surfing around
your blog posts. In any case I’ll be subscribing to your
rss feed and I am hoping you write again very soon!
Good answers in return of this issue with real arguments and telling everything concerning that.
Its like you read my mind! You appear to know so much about
this, like you wrote the book in it or something. I think that you can do with a few pics to drive the message
home a bit, but instead of that, this is fantastic
blog. A fantastic read. I will certainly be back.
I have read so many articles concerning the blogger lovers however this post is actually a good article, keep
it up.
Thanks a bunch for sharing this with all of us you actually realize what you’re speaking about!
Bookmarked. Kindly additionally seek advice from
my site =). We may have a hyperlink change agreement between us
Review my website: https://thelordschips.org/
I am not sure where you are getting your information, but
great topic. I needs to spend some time learning more or understanding more.
Thanks for magnificent information I was looking
for this info for my mission.
As the admin of this web page is working, no hesitation very shortlyit will be well-known, due to its feature contents.
May I simply say what a relief to find a person that actually
understands what they are discussing on the internet.
You certainly understand how to bring a problem
to light and make it important. A lot more people ought to look at this and
understand this side of your story. I was surprised you are
not more popular because you certainly have the gift.
If you desire to grow your knowledge just keep visiting this web
site and be updated with the newest news update posted here.
What i do not realize is in fact how you’re no longer really much more well-preferred than you might be right now.
You’re so intelligent. You realize therefore significantly in terms of this matter, produced me personally believe it from so
many varied angles. Its like men and women aren’t involved unless it is something to accomplish with
Girl gaga! Your own stuffs nice. All the time maintain it up!
What’s up all, here every person is sharing such familiarity, so
it’s fastidious to read this blog, and I used to go to see this web site daily.
Yesterday, while I was at work, my sister stole my apple
ipad and tested to see if it can survive a forty foot drop, just so she can be a youtube sensation. My apple
ipad is now broken and she has 83 views.
I know this is totally off topic but I had to share it with
someone!
Hello! I’m at work surfing around your blog from my new
iphone 4! Just wanted to say I love reading your blog and
look forward to all your posts! Carry on the superb work!
Very good blog you have here but I was wanting to know if you knew of any user discussion forums that cover the same topics talked about here?
I’d really like to be a part of community where I
can get advice from other knowledgeable individuals that share the same
interest. If you have any recommendations, please let me
know. Kudos!
Awesome! Its actually awesome article, I have got much clear idea on the topic of from this piece of writing.
It’s remarkable in favor of me to have a web page, which is useful designed for my
know-how. thanks admin
When someone writes an post he/she keeps the thought of a user in his/her brain that how a user can understand it.
Therefore that’s why this article is perfect. Thanks!
I’m not that much of a online reader to be honest but your blogs really nice, keep it up!
I’ll go ahead and bookmark your website to come back later on. Cheers
Hey very interesting blog!
Hello mates, how is the whole thing, and what you wish for
to say concerning this paragraph, in my view its actually amazing designed for me.
Good day! Do you use Twitter? I’d like to follow you
if that would be ok. I’m definitely enjoying your blog
and look forward to new updates.
My brother suggested I might like this web site.
He was totally right. This post truly made my day. You can not imagine just how much time I
had spent for this information! Thanks!
Attractive section of content. I just stumbled upon your
website and in accession capital to claim that I acquire in fact
enjoyed account your weblog posts. Any way I will
be subscribing in your augment or even I fulfillment
you get admission to constantly quickly.
Write more, thats all I have to say. Literally,
it seems as though you relied on the video to make your point.
You clearly know what youre talking about, why waste your intelligence on just posting videos
to your weblog when you could be giving us something enlightening to read?
Hello there! This article could not be written much better!
Reading through this post reminds me of my previous roommate!
He continually kept preaching about this. I’ll forward this information to him.
Pretty sure he’s going to have a very good read. Thank you for sharing!
Hello to every body, it’s my first go to see of this weblog;
this web site contains remarkable and actually excellent
stuff for readers.
I am regular visitor, how are you everybody? This article posted at this web
page is genuinely good.
Hello There. I discovered your weblog the use of msn. This is a really
neatly written article. I will make sure to bookmark it and return to read extra of your helpful information. Thank you for the post.
I will definitely comeback.
My relatives always say that I am killing my time here at web, however I know
I am getting experience every day by reading thes good posts.
I got this website from my buddy who informed me on the topic of this web site and at the moment
this time I am visiting this web site and reading very informative articles at this place.
Simply wish to say your article is as amazing.
The clarity for your submit is just nice and i
could suppose you’re a professional on this subject.
Well along with your permission let me to clutch your feed
to keep updated with impending post. Thanks one million and please continue the gratifying work.
Great beat ! I would like to apprentice while you amend your web site, how can i subscribe for a blog website?
The account helped me a appropriate deal.
I had been tiny bit familiar of this your broadcast provided vibrant clear concept
Howdy this is kind of of off topic but I was wanting
to know if blogs use WYSIWYG editors or if you have to manually code with HTML.
I’m starting a blog soon but have no coding expertise so I wanted
to get guidance from someone with experience. Any help would be greatly appreciated!
hi!,I like your writing very much! percentage we communicate extra approximately your article on AOL?
I need a specialist on this house to unravel my problem.
Maybe that’s you! Having a look forward to peer you.
Its like you read my thoughts! You seem to know a lot approximately this, like you wrote the book in it or something.
I think that you simply could do with some % to drive the message home a little bit, however
instead of that, that is excellent blog. A great read.
I will certainly be back.
Good article. I am going through some of these issues as well..
Hi there Dear, are you in fact visiting this web page daily, if so after that you will absolutely get fastidious knowledge.
Fantastic post however I was wondering if you could write a litte more on this topic?
I’d be very thankful if you could elaborate a little bit further.
Thank you!
Fine way of describing, and fastidious piece of writing to get data
regarding my presentation subject matter, which i am going to present in college.
I think this is among the most significant information for me.
And i am glad reading your article. But wanna remark on few general things, The
site style is wonderful, the articles is really great : D.
Good job, cheers
I always used to read piece of writing in news papers but now as I
am a user of net so from now I am using net for content,
thanks to web.
Hiya! I know this is kinda off topic however , I’d figured I’d ask.
Would you be interested in exchanging links or maybe guest writing a blog post or vice-versa?
My blog addresses a lot of the same subjects as yours and I feel we could greatly benefit from each other.
If you’re interested feel free to shoot me an e-mail.
I look forward to hearing from you! Awesome blog by the way!
Hello mates, fastidious post and pleasant urging commented here, I
am in fact enjoying by these.
Hi! Do you know if they make any plugins to assist with SEO?
I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good
results. If you know of any please share.
Many thanks!
It’s really very complicated in this busy life to listen news on Television, so I just use internet
for that purpose, and get the hottest information.
Why users still use to read news papers when in this technological world the whole thing is available on net?
wonderful submit, very informative. I ponder why the opposite
specialists of this sector do not notice this. You should
continue your writing. I am sure, you have a great readers’ base
already!
I pay a quick visit each day a few blogs and websites to read posts, however this weblog gives feature based articles.
That is really fascinating, You’re an overly professional blogger.
I have joined your feed and look ahead to in search of extra of your
wonderful post. Also, I have shared your web site in my social networks
Thanks for another informative web site. The place else may just I am getting that type of information written in such a perfect manner?
I have a venture that I’m just now operating on,
and I have been on the glance out for such info.
I blog often and I seriously thank you for your content.
Your article has really peaked my interest. I will bookmark your site and keep checking for new details
about once per week. I opted in for your Feed as well.
That is really attention-grabbing, You’re an overly skilled blogger.
I have joined your rss feed and look forward to searching for extra of your magnificent post.
Also, I have shared your web site in my social networks
Hello There. I found your blog using msn. This is a very well written article.
I’ll be sure to bookmark it and return to read more of your useful info.
Thanks for the post. I’ll definitely comeback.
Please let me know if you’re looking for a article writer for
your weblog. You have some really great articles and I think I would be a good
asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your
blog in exchange for a link back to mine. Please blast me an email if interested.
Cheers!
I like the valuable information you provide in your
articles. I’ll bookmark your weblog and check again here frequently.
I’m quite certain I’ll learn plenty of new stuff
right here! Good luck for the next!
Hi there would you mind sharing which blog platform you’re using?
I’m going to start my own blog in the near future but I’m having
a difficult time choosing between BlogEngine/Wordpress/B2evolution and Drupal.
The reason I ask is because your design and style seems different then most blogs
and I’m looking for something completely unique.
P.S My apologies for getting off-topic but I had to ask!
Thanks for ones marvelous posting! I certainly enjoyed reading it, you’re a great
author.I will remember to bookmark your blog and
will often come back later on. I want to encourage continue your great work, have a nice evening!
Its such as you read my thoughts! You appear to know so much approximately this, like
you wrote the ebook in it or something. I think that you could do with
some p.c. to drive the message house a bit, but instead of that, this is great
blog. A great read. I will definitely be back.
Cool blog! Is your theme custom made or did you download it from somewhere?
A theme like yours with a few simple tweeks would
really make my blog jump out. Please let me know where you got your theme.
Kudos